![]() The Rock of Gibraltar is a carving on the Prudential Building that executives expect to keep. Larry Krueger, an executive at the Prudential buildings’ owner, Wanxiang America Real Estate, told real estate website CoStar that “it’s up to us to remove the signs when we find a suitable replacement,” likely by selling the naming rights to a new tenant. Prudential is planning to move out of its 50,000 square feet in Prudential Plaza and move to a 28,000 square feet space clear across the Loop at 150 N. ![]() Prudential sold the two buildings in 2000 but has held onto office space and the naming rights. The Prudential name isn’t just “on the building” - it’s prominently displayed 200 feet long across the top of the older building’s façade in blue letters, and carved into the façade beneath a sculpted rendering of its Rock of Gibraltar logo. It helped pave the way for Millennium Park, the Pedway and between 19 was the city’s tallest building. The tower was the first high-rise in Chicago built since the Great Depression and the first built on air rights over a vast Illinois Central rail yard that filled what’s now 15 square blocks of high-rises and park land - Illinois Center and Lakeshore East. When Prudential goes, the company leaves behind a lot of the legacy it embedded in that building. ![]() There is more than just a change in name. Prudential stuck with its namesake skyscraper long after Sears, Wrigley, the Chicago Tribune, Montgomery Ward, Kemper and other big corporations left their buildings.
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